The Hidden Value of Knowing Who’s Wearing What in the Stands
Linkedin When fans show up in team gear, they’re sending a message. It’s loyalty. It’s identity. And most importantly, for teams and sponsors, it’s measurable. With CrowdIQ’s merchandise analysis, teams can see exactly what percentage of fans are wearing home or away apparel, broken down by type, section, even demographic profile. Jerseys, hats, hoodies – […]
Spurs x CrowdIQ Spotlight Fan Experience Strategy
Linkedin At the Brand Innovators Culture & Entertainment Summit during the NCAA Final Four, innovation in live sports took center stage. CrowdIQ’s VP of Client Strategy & Insights, Katherine Rowe, joined Jordan Kolosey of Spurs Sports & Entertainment to share how the Spurs are using CrowdIQ to transform the fan experience, both inside Frost Bank […]
From Buyers to Attendees: Getting the Full Picture
Linkedin One partner’s ticketing data told them Gen Z made up less than 5% of their crowd. CrowdIQ showed it was actually closer to 25%. Why the disconnect? Ticketing data reflects who buys the tickets – not necessarily who’s actually in the seat. Family purchases, group buys, resales, and the all-too-common “one person scans in […]
How Crowd Behavior Impacts Sponsorship ROI
Linkedin Sponsors crave transparency and accurate data so they can reach fans in ways that are both authentic and relevant. The St. Louis Cardinals are making that possible by sharing their CrowdIQ data directly with partners. Using CrowdIQ’s high-resolution imagery and computer vision tools, the Cardinals are capturing true fan demographics across Busch Stadium – […]
What Is Crowd Intelligence?
Linkedin Crowd intelligence is the ability to understand how large groups of people behave, move, and engage at live events — using real-time data and digital interaction. It turns crowds from anonymous audiences into measurable, actionable insight. At sports matches, concerts, and live experiences, crowd intelligence answers the questions that matter most: who is here, […]
What’s your most valuable in-venue activation?
Linkedin What’s your most valuable in-venue activation? It’s a great question! Sure, you may think you have an idea of which activations are a hit with your fans and which activations tend to fall flat… but what if you could actually know. With CrowdIQ’s attention tracking we’re able to tell teams exactly where fans are […]
