Spurs x CrowdIQ Spotlight Fan Experience Strategy
At the Brand Innovators Culture & Entertainment Summit during the NCAA Final Four, innovation in live sports took center stage.
CrowdIQ’s VP of Client Strategy & Insights, Katherine Rowe, joined Jordan Kolosey of Spurs Sports & Entertainment to share how the Spurs are using CrowdIQ to transform the fan experience, both inside Frost Bank Center and beyond.
Their session unpacked how the club leverages CrowdIQ’s real-time audience analytics and in-venue performance tracking to better understand who’s in the building, how they engage, and which assets are driving the most impact. It’s a data-led approach that’s helping the Spurs shape smarter activations and deliver stronger results for partners.
Innovation in sports took the spotlight at our Culture & Entertainment hashtagBISummit hosted by @Frost Bank in San Antonio during the NCAA Final Four. Jordan Kolosey of Spurs Sports & Entertainment and Katherine Rowe, Head of Client Strategy & Insights at CrowdIQ, explored how emerging technologies are transforming the fan experience, both in and outside the arena. From real-time audience analytics to immersive game-day activations, their session broke down how innovation is shaping the future of live sports and unlocking new opportunities for brands to connect with passionate audiences.
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