About - CrowdIQ

About CrowdIQ

Our Mission

At CrowdIQ, we’re building the world’s most actionable crowd intelligence platform — helping teams, venues, and partners measure what matters most.

Where We Started

Our story began inside Fancam — capturing tens of millions of fan images at games across the world. Over time, we noticed something deeper in the crowd: signals of passion, loyalty, movement, even buying behavior. That curiosity evolved into CrowdIQ — a platform that helps teams see the people behind the ticket scans.

What We Do

CrowdIQ helps sports organizations unlock better outcomes — from optimizing programming and sponsorships to improving fan experiences. We use computer vision to turn venue-wide data into clear, visual answers.

Meet the Team

Tinus Le Roux

CEO & Co-Founder

James Taylor

CTO & Co-Founder

Rachel Goodger

Chief Revenue Officer

Markus Coetsee

Chief Financial Officer

Katherine Rowe

VP of Client Strategy & Insights

What Could You Uncover if You Truly Knew Your Crowd?

Discover the signals inside your stands. Let us show you how CrowdIQ can turn audience behavior into measurable business outcomes.

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Quantifying Atmosphere
Paris Saint-Germain Leverages CrowdIQ Analytics to Elevate the Stadium Experience

Stadium atmosphere is no longer just a feeling — it’s a measurable driver of fan experience and sponsor ROI. In this exclusive white paper, see how Paris Saint-Germain undertook a targeted research initiative with CrowdIQ to transform Parc des Princes into a data-optimized fan environment using real-time behavior and emotion analytics.

Discover how PSG leveraged the Atmosphere Index to identify key moments of fan engagement, increase early arrivals, and measure atmosphere across competitions — all while laying the groundwork for global applications in the NBA and NFL.

2024-25 NFL In-Venue Content Report

In-venue content plays a crucial role in transforming stadiums into emotionally engaging and commercially powerful environments. This report reveals which content types consistently drive fan attention and sponsor value — highlighting top performers like giveaways, replays, and emotion-driven activations.

Learn how CrowdIQ’s data-driven framework can help teams and brands fine-tune content strategy, optimize sponsorship alignment, and convert screen time into measurable ROI.