What Is Crowd Intelligence?
Crowd intelligence is the ability to understand how large groups of people behave, move, and engage at live events — using real-time data and digital interaction. It turns crowds from anonymous audiences into measurable, actionable insight.
At sports matches, concerts, and live experiences, crowd intelligence answers the questions that matter most: who is here, where they are, what they engage with, and how that engagement creates value for fans, brands, and venues.
Through immersive experiences like FanCam, fans can find themselves in ultra-high-resolution crowd images, share their moment, and interact with branded content or personalised products. Every click, share, and interaction generates meaningful signals about fan behaviour and engagement.
Those signals are transformed into clear insight by CrowdIQ — giving venues and brand partners a live view of audience engagement, performance, and trends across events. Instead of relying on estimates or impressions, CrowdIQ shows what actually resonated, where it happened, and who engaged.
Together, FanCam and CrowdIQ create a smarter live-event ecosystem: fans feel seen, brands gain measurable ROI, and venues unlock deeper understanding and new revenue opportunities.
That’s crowd intelligence — turning live moments into lasting insight.
