Trend Reports AND Case Studies

Soccer in the United States has crossed the threshold from “emerging sport” to cultural powerhouse. While the industry turns its gaze toward the global stage approaching this year, the transformation of the fan experience has been happening in stadiums over the last few years.

Real data, real fans, real shifts. CrowdIQ’s league-wide MLB analysis shows how faster games are transforming the ballpark experience — tightening arrivals, concentrating attention before the third inning, and reshaping age patterns across weekday and weekend slots. These behavioral trends highlight how pace, timing, and game context now drive fan energy inside the venue.

See how the Minnesota Vikings used CrowdIQ to uncover real attendee behavior—measuring who shows up, how fans engage across game types and traditions like their Winter Whiteout, and how data-driven insights power stronger experiences, campaigns, and partnerships.

Women’s sports represent the fastest-growing segment of the global sports economy, with revenues projected to reach $2.35 billion in 2025, a 25% increase from 2024 and the first time the industry has surpassed the $1 billion threshold.

Learn how the Cincinnati Reds use CrowdIQ to validate and optimize fan engagement strategies, increasing sponsorship ROI at Great American Ball Park.

Discover how PSG leveraged the Atmosphere Index to identify key moments of fan engagement, increase early arrivals, and measure atmosphere across competitions — all while laying the groundwork for global applications in the NBA and NFL.

Learn how CrowdIQ’s data-driven framework can help teams and brands fine-tune content strategy, optimize sponsorship alignment, and convert screen time into measurable ROI.