At the Brand Innovators Culture & Entertainment Summit during the NCAA Final Four, innovation in live sports took center stage.
CrowdIQ’s VP of Client Strategy & Insights, Katherine Rowe, joined Jordan Kolosey of Spurs Sports & Entertainment to share how the Spurs are using CrowdIQ to transform the fan experience, both inside Frost Bank Center and beyond.
Their session unpacked how the club leverages CrowdIQ’s real-time audience analytics and in-venue performance tracking to better understand who’s in the building, how they engage, and which assets are driving the most impact. It’s a data-led approach that’s helping the Spurs shape smarter activations and deliver stronger results for partners.
