Every game day is packed with activations. Replays, trivia, fan cams, giveaways… the kiss cam. But which ones actually land?
Are fans engaged with what’s happening on the big screen? Are they interacting with digital prompts? Or are they heads-down, scrolling through their phones until the next timeout ends?
It’s a question every team, and every sponsor, wants answered. And while it’s fun to debate, guessing only gets you so far.
That’s where CrowdIQ comes in.
With real-time Attention Tracking, we measure exactly where fans are looking – every second of the game. Whether it’s the field of play, the screen, or their phones, we deliver hard data on what’s working and what isn’t.
That insight doesn’t just help teams fine-tune their scripts, it helps them properly value their scoreboard assets. When you can show exactly how many fans were watching a branded moment, you’re not estimating ROI. You’re proving it. That kind of validation turns impressions into leverage, supporting sponsorship pricing, renewals, and smarter inventory packaging.
If you’re curious how your in-venue content performs with your crowd, let’s talk!
