Turn Fan Attention into Sponsorship Revenue
CrowdIQ Attention Tracking shows you exactly what fans watch in-venue — helping you monetize high-performing assets, justify premium pricing, and deliver measurable ROI to partners.
Request a DemoWhy It Matters
In today’s crowded venue and media environments, attention is currency. But most sponsorship strategies still rely on gut feel instead of hard data.
CrowdIQ shifts that dynamic by measuring exactly what fans engage with — helping teams and partners focus on what truly performs.
How Attention Tracking Works
Capture
Sensors and cameras track real-time fan attention throughout the venue.
Analyze
AI quantifies engagement levels by time, location, and content type.
Score
Assets are ranked based on consistent and total attention levels.
Visualize
Insights appear in dashboards for sponsorship, content, and ops teams.
What You Get with Attention Tracking
- Real-time fan attention visualizations
- Top-performing asset rankings
- Low-engagement analysis & insights
- Attention metrics by time, sponsor, and content type
- Historical comparison tools
- Benchmarks by event or sponsor
- Activation-specific ROI analysis
Outcomes for Teams & Sponsors
Revenue Outcomes
- Premium sponsorship pricing for high-attention assets
- Smarter rate card management and inventory optimization
- Data-backed sales conversations and upsells
- Optimized programming mix for maximum sponsor value
- Attribution of activations to ticket and merch sales
Fan Experience Outcomes
- More engaging, relevant in-game content every night
- Personalized activations and offers for fans
- Memorable moments that drive loyalty and repeat attendance
- Season-long improvement using fan behavior data
Ready to See What Your Fans Are Really Watching?
Book a personalized demo and we’ll show you where the real revenue lives — and how to unlock it.
Request a Demo