Sponsors crave transparency and accurate data so they can reach fans in ways that are both authentic and relevant. The St. Louis Cardinals are making that possible by sharing their CrowdIQ data directly with partners.
Using CrowdIQ’s high-resolution imagery and computer vision tools, the Cardinals are capturing true fan demographics across Busch Stadium – analyzing age, gender, and team affiliation.
The result? Smarter partnerships. More targeted promotions. Sharper storytelling. And a clearer picture of ROI for every brand investing in the fan experience.
To help partners understand exactly where this data comes from, and why it puts them ahead of the curve, the Cardinals created the video below. It’s a clear, thoughtful breakdown of the CrowdIQ system and the value it delivers for brands.
This is what it looks like when a team turns data into strategic value.
