Trend Reports, White Papers, & Case Studies

Quantifying Atmosphere
Paris Saint-Germain Leverages CrowdIQ Analytics to Elevate the Stadium Experience

Stadium atmosphere is no longer just a feeling — it’s a measurable driver of fan experience and sponsor ROI. In this exclusive white paper, see how Paris Saint-Germain undertook a targeted research initiative with CrowdIQ to transform Parc des Princes into a data-optimized fan environment using real-time behavior and emotion analytics.

Discover how PSG leveraged the Atmosphere Index to identify key moments of fan engagement, increase early arrivals, and measure atmosphere across competitions — all while laying the groundwork for global applications in the NBA and NFL.

2024-25 NFL In-Venue Content Report

In-venue content plays a crucial role in transforming stadiums into emotionally engaging and commercially powerful environments. This report reveals which content types consistently drive fan attention and sponsor value — highlighting top performers like giveaways, replays, and emotion-driven activations.

Learn how CrowdIQ’s data-driven framework can help teams and brands fine-tune content strategy, optimize sponsorship alignment, and convert screen time into measurable ROI.