Trend Reports, White Papers, & Case Studies

Behavioral Intelligence Report: Soccer Fans in the U.S.

Three modes of fandom. CrowdIQ’s league- and tournament-wide analysis reveals that U.S. soccer fandom is no longer monolithic. Fan behavior shifts dramatically based on match context — from high-stakes international tournaments to cultural festivals and domestic league play. Arrival timing, in-seat retention, concourse movement, and demographic mix all change depending on the moment, redefining how energy flows through the venue.

With CrowdIQ’s in-venue intelligence, clubs, venues, and brands can quantify these behavioral modes in real time — optimizing ingress and staffing, activating perimeter fan zones hours before kickoff, and aligning sponsorship and programming to when and where fans are most engaged. The result: smarter operations, stronger fan experiences, and measurable revenue impact driven by verified fan behavior data.

2025 MLB In-Venue Fan Behavior Report

Real data, real fans, real shifts. CrowdIQ’s league-wide MLB analysis shows how faster games are transforming the ballpark experience — tightening arrivals, concentrating attention before the third inning, and reshaping age patterns across weekday and weekend slots. These behavioral trends highlight how pace, timing, and game context now drive fan energy inside the venue.

With CrowdIQ’s in-venue intelligence, MLB clubs can measure these shifts with precision, optimize early-game programming, and quantify sponsor exposure when engagement peaks — proving how verified fan behavior data can elevate presentation strategy, improve operations, and unlock new revenue opportunities.

How the Minnesota Vikings Unlocked Attendee Intelligence

Real data, real fans, real impact. CrowdIQ partnered with the Minnesota Vikings to analyze who actually attends games — revealing age, loyalty, and engagement patterns across regular season, holiday, and promotional events like the Winter Whiteout. The insights showed how timing, theme, and tradition influence crowd participation and energy.

Using CrowdIQ’s in-venue intelligence, the Vikings unlocked new ways to measure fan behavior, refine game presentation, and quantify sponsor visibility — proving how verified attendee data can drive more authentic experiences, strategic planning, and partnership ROI.

Quantifying the Female Fan Advantage
How CrowdIQ Unlocks New Revenue Streams Across Men’s and Women’s Sports

Women’s sports are reshaping the industry — driving record growth, new consumption patterns, and unique fan behaviors that challenge traditional assumptions. This report analyzes how female fans engage differently across men’s and women’s events, revealing powerful insights into demographics, content interaction, arrival timing, and merchandise adoption.

Discover how venues, leagues, and brands can leverage CrowdIQ’s behavioral analytics to optimize engagement strategies, fine-tune sponsorship alignment, and capture the 5x higher per-capita value of the female fan — transforming stadium experiences into measurable commercial impact.

Proving Promotion ROI
The Cincinnati Reds Use CrowdIQ to Turn Promotions into Proven Strategy and ROI

Promotions aren’t just about optics — they’re a measurable lever for transforming crowd composition and maximizing return on investment. In this case study, explore how the Cincinnati Reds partnered with CrowdIQ to measure the real impact of their popular 3-2-1 Tuesdays promotion at Great American Ball Park.

Discover how CrowdIQ quantified a 10% lift in Gen Z and Millennial attendance, uncovered hidden trends in walk-up buyers, and enabled the Reds to validate promotional strategies with real-time demographic insights — helping inform pricing decisions, sponsor value, and future fan acquisition initiatives.

Quantifying Atmosphere
Paris Saint-Germain Leverages CrowdIQ Analytics to Elevate the Stadium Experience

Stadium atmosphere is no longer just a feeling — it’s a measurable driver of fan experience and sponsor ROI. In this exclusive white paper, see how Paris Saint-Germain undertook a targeted research initiative with CrowdIQ to transform Parc des Princes into a data-optimized fan environment using real-time behavior and emotion analytics.

Discover how PSG leveraged the Atmosphere Index to identify key moments of fan engagement, increase early arrivals, and measure atmosphere across competitions — all while laying the groundwork for global applications in the NBA and NFL.

2024-25 NFL In-Venue Content Report

In-venue content plays a crucial role in transforming stadiums into emotionally engaging and commercially powerful environments. This report reveals which content types consistently drive fan attention and sponsor value — highlighting top performers like giveaways, replays, and emotion-driven activations.

Learn how CrowdIQ’s data-driven framework can help teams and brands fine-tune content strategy, optimize sponsorship alignment, and convert screen time into measurable ROI.