Trend Reports, White Papers, & Case Studies

Proving Promotion ROI
The Cincinnati Reds Use CrowdIQ to Turn Promotions into Proven Strategy and ROI

Promotions aren’t just about optics — they’re a measurable lever for transforming crowd composition and maximizing return on investment. In this case study, explore how the Cincinnati Reds partnered with CrowdIQ to measure the real impact of their popular 3-2-1 Tuesdays promotion at Great American Ball Park.

Discover how CrowdIQ quantified a 10% lift in Gen Z and Millennial attendance, uncovered hidden trends in walk-up buyers, and enabled the Reds to validate promotional strategies with real-time demographic insights — helping inform pricing decisions, sponsor value, and future fan acquisition initiatives.

Quantifying Atmosphere
Paris Saint-Germain Leverages CrowdIQ Analytics to Elevate the Stadium Experience

Stadium atmosphere is no longer just a feeling — it’s a measurable driver of fan experience and sponsor ROI. In this exclusive white paper, see how Paris Saint-Germain undertook a targeted research initiative with CrowdIQ to transform Parc des Princes into a data-optimized fan environment using real-time behavior and emotion analytics.

Discover how PSG leveraged the Atmosphere Index to identify key moments of fan engagement, increase early arrivals, and measure atmosphere across competitions — all while laying the groundwork for global applications in the NBA and NFL.

2024-25 NFL In-Venue Content Report

In-venue content plays a crucial role in transforming stadiums into emotionally engaging and commercially powerful environments. This report reveals which content types consistently drive fan attention and sponsor value — highlighting top performers like giveaways, replays, and emotion-driven activations.

Learn how CrowdIQ’s data-driven framework can help teams and brands fine-tune content strategy, optimize sponsorship alignment, and convert screen time into measurable ROI.