Fan Affinity & Merch Insights | CrowdIQ

See What Fans Wear — and Why It Matters

CrowdIQ Fan Affinity reveals which fans are showing up in your gear — and which aren’t — giving you clear insights to grow brand visibility, loyalty, and revenue.

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The Merch Visibility Gap

Merchandise sales tell part of the story — but they don’t reveal what’s actually being worn in the stands. That means teams are missing visibility on:

Home vs. Away vs. Neutral: Who’s wearing your brand, the opponent’s, or no team gear at all?

Section-Level Gaps: Which parts of the venue underperform on merch visibility?

Audience Behavior: How does apparel adoption vary by age, gender, or loyalty tier?

CrowdIQ fills the gap — turning merch visibility into measurable value for marketing, sponsorship, and game-day ops.

What CrowdIQ Fan Affinity Tells You

Home vs. Away vs. Neutral

See how many fans are repping your brand, the opponent’s, or no team — and adjust activations accordingly.

Adoption Gaps by Section

Find low-conversion zones where fans aren't buying or wearing merch — and turn them into conversion targets.

Demographic Affinity

Compare apparel behavior by age, gender, and fan type — and feed the results into better design and marketing.

What You Gain

Revenue Outcomes

Boost merch sales by targeting underperforming sections
Reduce overstock by aligning inventory to adoption data
Launch new styles based on what fans are already wearing

Fan Experience Outcomes

Tailor offers and giveaways by audience type
Promote loyalty by rewarding visible superfans
Build emotional connection through shared team identity

Turn Fan Behavior into Merch Revenue

Schedule a demo to see how CrowdIQ identifies missed merch opportunities — and helps you turn gear into a growth driver.