When fans show up in team gear, they’re sending a message.
It’s loyalty. It’s identity. And most importantly, for teams and sponsors, it’s measurable.
With CrowdIQ’s merchandise analysis, teams can see exactly what percentage of fans are wearing home or away apparel, broken down by type, section, even demographic profile. Jerseys, hats, hoodies – every piece adds up to a clearer picture of how fans show their support.
But this goes beyond curiosity. It’s actionable insight.
Teams can use that data to:
- Tailor retail strategies based on what fans are actually wearing.
- Evaluate trends over time or by opponent.
- Help sponsors understand their real in-venue visibility.
- Segment messaging based on who’s in licensed gear versus neutral apparel.
And for brands, this data unlocks smarter targeting like knowing which sections of the stadium over-index on high-value merchandise fans, or whether a promotion drove more fans to wear branded gear to the next game.
Knowing who’s wearing what isn’t about vanity metrics. It’s about connecting fan behavior to business outcomes.
Because when you understand what fans are wearing, you understand what moves them.
