One partner’s ticketing data told them Gen Z made up less than 5% of their crowd.
CrowdIQ showed it was actually closer to 25%.
Why the disconnect? Ticketing data reflects who buys the tickets – not necessarily who’s actually in the seat. Family purchases, group buys, resales, and the all-too-common “one person scans in everyone” scenario create major blind spots.
If your marketing and sponsorship strategies are based on that incomplete view, you’re likely missing the mark.
CrowdIQ captures the real audience – age, gender, team affiliation, and more – across every seat in the venue. That’s the data that drives better decisions.
So, how does your organization account for missing fan data? Or are you still trusting ticket sales alone?
