Proving Promotion ROI
The Cincinnati Reds Use CrowdIQ to Turn Promotions into Proven Strategy and ROI
Promotions aren’t just about optics — they’re a measurable lever for transforming crowd composition and maximizing return on investment. In this case study, explore how the Cincinnati Reds partnered with CrowdIQ to measure the real impact of their popular 3-2-1 Tuesdays promotion at Great American Ball Park.
Discover how CrowdIQ quantified a 10% lift in Gen Z and Millennial attendance, uncovered hidden trends in walk-up buyers, and enabled the Reds to validate promotional strategies with real-time demographic insights — helping inform pricing decisions, sponsor value, and future fan acquisition initiatives.