Quantifying Atmosphere
Paris Saint-Germain Leverages CrowdIQ Analytics to Elevate the Stadium Experience
Stadium atmosphere is no longer just a feeling — it’s a measurable driver of fan experience and sponsor ROI. In this exclusive white paper, see how Paris Saint-Germain undertook a targeted research initiative with CrowdIQ to transform Parc des Princes into a data-optimized fan environment using real-time behavior and emotion analytics.
Discover how PSG leveraged the Atmosphere Index to identify key moments of fan engagement, increase early arrivals, and measure atmosphere across competitions — all while laying the groundwork for global applications in the NBA and NFL.